iiM - the Innovator
                                                                                                                            Q1 2022 
 
Welcome to The Innovator

Welcome to the Q1 2022 issue of The Innovator, a quarterly newsletter for iiM, LLC. What is iiM? We are a funding platform for early-stage companies in the animal health, agriculture, and human health verticals. In this newsletter, we intend to share educational information, ideas, and a perspective on the investments we are making. If you do not want to receive this publication, please let us know and we will remove you from the list of recipients. Please enjoy this issue of The Innovator.

Theranos and the Case for Due Diligence

By R. Lee Harris, iiM Managing Member

I’m sure by now that you have heard or read about the criminal trial of Elizabeth Holmes, founder of Theranos. Holmes launched the company in 2014 on the premise that technology had been developed that would provide a myriad of health screenings by testing a few drops of blood. This included screening for cancer and diabetes in rapid fashion without the need to draw multiple vials of blood. The concept was novel, and Holmes was Pied-Piper-like in the way she convinced a wide range of high-profile luminaries to sit on the Theranos board including Henry Kissinger, General James Mattis, former Secretary of State George Schultz, and former Secretary of Defense William Perry. Theranos received financial backing from Schultz, Rupert Murdoch, and the Walton family. Clearly, she cultivated her credibility through such a cast of celebrities.

 

Things began to unravel beginning in 2015 and the company collapsed in 2018. Holmes was charged with fraud and found guilty in January 2022, by a California jury on four of the 11 counts against her. She faces 20-years in prison. At the root of her fraud was the fact that the technology did not exist. Apparently “fake it ‘til you make it” was the company’s mantra as evidenced by using commercial machines (produced by other firms) already in existence to run most of the tests. Holmes’ was convicted for defrauding investors to whom she had a fiduciary duty. This included $38 million from PFM Healthcare Master Fund, a San Francisco-based healthcare hedge fund, and $100 million from Lakeshore Capital Management, a fund connected to the DeVos family office.

 

How in the world could such massive deceit happen? I believe that it all boiled down to a lack of due diligence on the part of many supposedly smart people. I understand that Holmes refused to show her technology to investors and board members alike. Assembling a board of celebrities that lacked scientific experience was a head fake on her part. Her con job would not have succeeded if there was a board that demanded to see the technology in action.

 

We have encountered start-up companies that were unwilling or unable to answer all our questions and provide the evidence we needed to make an investment decision. We walked away. We are fortunate to have domain experts within our investment group who thoroughly understand human health, animal health, and agribusiness. During our pitch presentations they ask tough questions and require hard, factual evidence. Our team does a deep dive into the science as well as the business basics. For example, if a founder claims a Total Addressable Market (TAM) of X, we independently verify this claim as part of our due diligence process.

 

The most important piece of advice we have for founders is very simple. Do not fudge the facts. Do not lie. Do not misrepresent. It’s one thing to be optimistic about the future. But do not – I repeat – do not tell us something that is not absolutely true today. We will learn the truth during our due diligence process. We will only invest in companies where the founders have been truthful and above-board.

iiM, LLC Portfolio Company, AgriSync, Sells to Deere & Company

 

Over the past five years, iiM, LLC has deployed approximately $5 million across 24 investments in 16 early-stage companies in the agriculture, animal health, and human health verticals. One of these portfolio companies, AgriSync (Waukee, IA), was recently acquired by Deere & Company, marking iiM’s first exit.

 

iiM initially invested in the workflow efficiency software company in 2016, due in part to AgriSync’s innovative leadership team, but also because of their widespread customer base. The platform seamlessly connects farmers with their trusted agribusiness advisers for on-the-job assistance and communication, making it an easy solution for its clients. Through the optimization of full workflow, team, and dashboard tools on any device, AgriSync separated itself from the competition.

 

After further product development, robust sales efforts, and a continued build-out of the team, AgriSync raised another funding round in 2018, in which iiM also participated. With this first exit milestone, the iiM team and investors are poised to continue deploying capital, with the goal of reaching a 30 to 40-company portfolio in the next three years.

 

“Our team and investors are thrilled with the outcome of the AgriSync acquisition and couldn’t be prouder of the company’s team. We are looking forward to adding even more high-performing startups to the iiM portfolio in 2022,” iiM Managing Director Lydia Kinkade stated.

Developing Artificial Intelligence Models for a Meat Processing Plant
October 25, 2021
Note: P&P Optica is an iiM Portfolio Company
Artificial intelligence (AI) and machine learning are changing the way we produce and process food. P&P Optica (PPO) uses both AI and machine learning in the Smart Imaging System, to improve the safety and quality of what we eat. AI and machine learning allow the system to identify and remove even hard-to-spot foreign material in-stream. They also allow the system to measure and respond to product quality measures like fat/lean ratio, pH, and freshness and even identify myopathies like woody breast.
 

PPO’s software development team does a lot of behind-the-scenes work to make our system work at line speed in your plant. In this article, we’ll explain a little bit about how we build our AI tools to help you deliver safer, higher-quality food to your customers.

 
PhotoniCare Announces ISO 13485:2016 Certification
December 20, 2021
 
Note: PhotoniCare is an iiM Portfolio Company

Champaign, Ill. – December 20, 2021 – PhotoniCare, Inc.—a company revolutionizing frontline care with the OtoSight Middle Ear Scope that uses OCT technology to increase the objective accuracy of fluid assessment in the middle ear—announced that they have successfully completed their ISO 13485:2016 certification today.

 

ISO 13485:2016 is an internationally recognized quality standard that specifies requirements for a quality management system used by an organization demonstrating its ability to provide medical devices and related services that consistently meet strict regulatory and customer requirements. The Quality Management System PhotoniCare utilizes to design, manufacture, and service OtoSight Middle Ear Scopes has officially been audited and meets all ISO 13485:2016 requirements.

 

A Look at a Portfolio Company

We are pleased to have made 24 investments in 17 companies within the iiM portfolio with due diligence underway for additional investments. One of our more recent portfolio companies is Vytelle, with operations in Gahanna, OH.

 

Vytelle is a precision livestock company reshaping how cattle producers worldwide, optimize their herds with certainty. Through Vytelle’s integrated technology platform, generations of genetic gains can be made in just a few years. This allows producers to sustainably deliver more protein with fewer inputs, helping to ensure meat and milk are viable, competitive food choices for future generations.

 

Vytelle is the first integrated technology platform built to fast forward genetic progress across the global cattle industry. Vytelle brings together three core capabilities essential to genetic progress:Vytelle SENSE: Our accurate phenotype data capture system to identify elite performing animals with desired and balanced performance traits for reproducing.

 
Vytelle DISCOVER: An artificial intelligence-based big data analytic engine that can rapidly ANALYZE massive and diverse data inputs (phenotype and genotype) to more accurately and precisely explain how genetics influence individual animal health and performance.
 
Vytelle ADVANCE: Improving on the most modern reproduction technology, our in vitro fertilization service is completed without the use of Follicle Stimulating Hormones. With Vytelle Advance, generations of genetic gains can be made in just a few years.

 

iiM made an initial investment in Vytelle for preferred stock in September 2021.

 

https://www.vytelle.com/

About iiM

iiM (Innovation in Motion) is a funding platform for early-stage companies in the Animal Health, Human Health and Agriculture verticals. The company invests $100,000 - $500,000 in selected companies totaling approximately $5 million to date. iiM is building a diversified portfolio making 24 investments in 17 companies with commitments to fund at least four more – with a target of at least 30 to 40 portfolio companies. A professional staff guides 37 investors making investments across the United States and Canada.

 

The iiM Syndicate entitles its members to participate in all the iiM meetings and pipeline calls; review prospective investments; view due diligence materials and invest only in those companies that each member chooses. And an investment can be as little as $5,000.

 

Why a syndicate? Syndicate members invest alongside iiM Investor Members to produce a cumulative capital investment that is meaningful to new portfolio companies. Further, if the capital commitment is large enough, iiM may be in a position to lead the investment round and secure even better terms and conditions for all investors. In one investment, Investor and Syndicate members pooled capital totaling $530,000 to invest in a Series A Preferred Stock round. Syndicate members must be Accredited Investors and pay $2,500 per year to participate.

 

If you are interested in attending an iiM meeting or want more information about the iiM Syndicate, please contact Lydia Kinkade, Managing Director, at lkinkade@iimkc.com or (913) 671-3325. The iiM website is www.iimkc.com.

 
 
      A place for entrepreneurs with great ideas.     

www.iimkc.com   |   lkinkade@iimkc.com
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